Sequenzy vs Userlist: Which Email Service Is Best for Your SaaS?
Comparing Sequenzy and Userlist for SaaS email marketing. Native billing integrations vs B2B company-level tracking.
Overview
Both Sequenzy and Userlist are built specifically for SaaS, but they solve different problems. Sequenzy focuses on billing integrations and revenue attribution. Userlist specializes in B2B company-level tracking. Your choice depends on your business model.
| Feature | Sequenzy | Userlist |
|---|---|---|
| Starting Price | $19/mo | $109/mo |
| Focus | Billing integration | B2B company tracking |
| Stripe Integration | Native OAuth | Available |
| Polar/Creem/Dodo | Native | Not available |
| Company Tracking | User-level | Company + User |
| Revenue Attribution | Built-in | Limited |
| Transactional Email | Included | Included |
Key Differences
Business Model Focus
Userlist is built for B2B SaaS where you sell to companies, not individuals. It tracks both users and companies, letting you segment by company size, team activity, or collective behavior. If your pricing is per-seat or you need to message account admins differently than regular users, Userlist excels.
Sequenzy works for both B2B and B2C, but focuses on billing data rather than company structure. The native integrations with Stripe, Polar, Creem, and Dodo make it ideal for product-led growth where billing data matters more than org charts.
Billing Integrations
Sequenzy has native OAuth integrations with modern payment providers. Your MRR, LTV, plan data, and payment status sync automatically. Revenue attribution shows which emails drive actual revenue.
Userlist has Stripe integration but focuses more on product usage data than billing metrics. If you use Polar, Creem, or Dodo, Userlist cannot integrate natively.
Pricing
Sequenzy starts at $19/mo. Userlist starts at $109/mo. That is nearly 6x the cost difference. Userlist justifies the premium with B2B-specific features, but only if you actually need company-level tracking.
Pros and Cons
Sequenzy
Pros
- + Much more affordable ($19 vs $109)
- + Native billing integrations
- + Built-in revenue attribution
- + Works for B2B and B2C
- + Supports modern payment providers
Cons
- - User-level tracking only
- - No company/account segmentation
- - Less B2B-specific features
Userlist
Pros
- + Purpose-built for B2B SaaS
- + Company-level tracking
- + User roles and lifecycle stages
- + Built by SaaS founders
Cons
- - Expensive starting at $109/mo
- - Overkill for B2C or simple B2B
- - No Polar/Creem/Dodo support
- - Smaller community
Who Should Choose What
Choose Sequenzy if:
- You sell to individuals or small teams (B2C or simple B2B)
- Billing data matters more than company structure
- You use Polar, Creem, Dodo, or want native Stripe integration
- Budget matters ($19 vs $109)
- Revenue attribution is a priority
Choose Userlist if:
- You sell to companies with multiple users per account
- You need to track company-level engagement
- Your pricing is per-seat or tiered by team size
- You need different messaging for admins vs regular users
The Bottom Line
If you sell to businesses with multiple users per account and need company-level tracking, Userlist is purpose-built for that use case.
For everyone else, including product-led B2B where individual users sign up, Sequenzy offers better value with native billing integrations and revenue attribution at a fraction of the cost.
Most SaaS products do not actually need company-level tracking. Be honest about your actual requirements before paying 6x more.
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