Sequenzy vs Loops: Which Modern Email Service Is Right for You?
Comparing Sequenzy and Loops for SaaS email. Billing integrations and revenue tracking vs minimal simplicity.
Overview
Both Sequenzy and Loops are modern email services built for SaaS, but they take different approaches. Sequenzy prioritizes billing integrations and revenue attribution. Loops prioritizes simplicity and beautiful UX. Your choice depends on whether you value power or simplicity more.
| Feature | Sequenzy | Loops |
|---|---|---|
| Starting Price | $19/mo | $49/mo |
| Focus | Billing integration | Simplicity |
| Stripe Integration | Native OAuth | Not available |
| Polar/Creem/Dodo | Native | Not available |
| Revenue Attribution | Built-in | Not available |
| Automation | Advanced | Moderate |
| User Interface | Clean | Beautiful |
| Transactional Email | Included | Included |
Key Differences
Philosophy
Loops was built with the belief that email tools are too complex. They stripped features down to essentials and focused on beautiful, intuitive UX. If you are allergic to complexity, Loops feels refreshing.
Sequenzy was built with the belief that SaaS email needs billing integration. They focused on connecting your payment provider so you can segment by MRR, attribute revenue, and automate based on billing events. More features, but still usable.
Billing Integrations
Sequenzy has native integrations with Stripe, Polar, Creem, and Dodo. Your billing data syncs automatically. Segment by plan type, MRR, LTV, payment status. See which emails drive revenue.
Loops has no billing integrations. You cannot segment by MRR or see revenue attribution. This is a conscious choice to keep things simple, but it means losing valuable SaaS-specific capabilities.
Automation Power
Sequenzy offers more powerful automation with conditional branching, billing event triggers, and A/B testing. You can build sophisticated flows based on payment events.
Loops keeps automation simple. Basic sequences and triggers, but nothing too complex. For many use cases, this is enough. For sophisticated lifecycle marketing, it might not be.
Pricing
Sequenzy starts at $19/mo, Loops at $49/mo. Despite having more features, Sequenzy is actually cheaper. This makes the decision easier if both meet your needs.
Pros and Cons
Sequenzy
Pros
- + Native billing integrations
- + Revenue attribution
- + More powerful automation
- + Actually cheaper ($19 vs $49)
- + More features overall
Cons
- - More to learn than Loops
- - Interface is clean but not as minimal
Loops
Pros
- + Beautiful, minimal interface
- + Very fast to learn
- + Intentionally simple
- + Good developer API
Cons
- - No billing integrations
- - No revenue attribution
- - More expensive for less features
- - Limited automation
Who Should Choose What
Choose Sequenzy if:
- You want billing integrations (Stripe, Polar, Creem, Dodo)
- Revenue attribution matters to you
- You want more automation power
- You want better value for money
- You are willing to learn slightly more features
Choose Loops if:
- Simplicity is your absolute top priority
- You do not need billing integrations
- You do not care about revenue attribution
- You want the most minimal possible experience
- You are okay paying more for less complexity
The Bottom Line
For most SaaS founders, Sequenzy is the better choice. It is cheaper, has more features, and the billing integrations are genuinely valuable for SaaS. The interface is still clean and usable.
Loops is right for you if simplicity is paramount and you are willing to sacrifice billing integrations and revenue tracking. Some founders genuinely prefer less, and that is valid. Just know what you are trading.
The fact that Sequenzy is cheaper while offering more features makes this an easier decision for most teams.