Sequenzy vs HubSpot: Startup-Friendly vs Enterprise Marketing
Comparing Sequenzy and HubSpot for SaaS email. Affordable billing integrations vs full marketing suite.
Overview
Sequenzy and HubSpot are at opposite ends of the spectrum. Sequenzy is a focused email service for SaaS at $19/mo. HubSpot is an enterprise marketing platform that can cost $800+/mo for full features. Your choice depends on what stage you are at and what you actually need.
| Feature | Sequenzy | HubSpot |
|---|---|---|
| Starting Price | $19/mo | Free-$800+/mo |
| Focus | SaaS email | Full marketing suite |
| Stripe Integration | Native OAuth | Limited |
| Polar/Creem/Dodo | Native | Not available |
| Revenue Attribution | Built-in | Enterprise only |
| CRM | No | Yes (free) |
| Landing Pages | No | Yes |
| Complexity | Simple | Complex |
Key Differences
Scope and Complexity
HubSpot is an entire marketing platform. Email, CRM, landing pages, forms, SEO tools, social media, analytics, and more. It is designed for marketing teams at larger companies with budget and time to leverage the full suite.
Sequenzy is focused on email for SaaS. It does one thing well rather than everything adequately. For founders who want to send great email without managing a complex platform, this focus is valuable.
Pricing Reality
HubSpot has a generous free tier that includes basic email and CRM. But as soon as you need real marketing features, pricing jumps to $45/mo (Starter) then $800/mo (Professional). Most useful email automation features require the Professional tier.
Sequenzy is $19/mo with all features included. No tiers to navigate, no features locked behind enterprise pricing. You know what you are paying.
SaaS-Specific Features
Sequenzy has native billing integrations with Stripe, Polar, Creem, and Dodo. Revenue attribution is built-in. The entire platform assumes you are running a subscription business.
HubSpot is industry-agnostic. There is no native understanding of MRR, trials, or subscription billing. You would need to build these integrations yourself or use third-party connectors.
Pros and Cons
Sequenzy
Pros
- + Affordable at $19/mo
- + Native billing integrations
- + Revenue attribution
- + Simple and focused
- + Fast to learn
Cons
- - Email only, no full marketing suite
- - No CRM, landing pages, etc.
HubSpot
Pros
- + Full marketing suite
- + Free CRM
- + Landing pages, forms, etc.
- + Strong analytics
Cons
- - Very expensive for full features ($800+)
- - No SaaS billing integrations
- - Complex to set up and learn
- - Overkill for most startups
Who Should Choose What
Choose Sequenzy if:
- You are an early-stage startup
- You need billing integrations
- Budget matters
- You want to focus on email, not manage a platform
- You want to get started quickly
Choose HubSpot if:
- You are a larger company with marketing team
- You need the full marketing suite (CRM, landing pages, etc.)
- You have budget for $800+/mo
- You are already in the HubSpot ecosystem
The Bottom Line
For SaaS startups, Sequenzy is almost always the right choice. It is 40x cheaper than HubSpot Professional, has better SaaS-specific features, and is simpler to use. You can always move to an enterprise platform later if you outgrow it.
HubSpot makes sense for established companies with marketing teams and budget who need the full suite. But most startups do not need landing pages, social media tools, and SEO features bundled with their email. Start focused and expand later.