Sequenzy vs Drip: Which Email Service Fits Your SaaS?
Comparing Sequenzy and Drip for SaaS email marketing. Native billing integrations vs e-commerce heritage.
Overview
Sequenzy and Drip both offer event-based email automation, but their origins differ. Sequenzy was built for SaaS with native billing integrations. Drip started in e-commerce and adapted for broader use. Your choice depends on what integrations and features matter most.
| Feature | Sequenzy | Drip |
|---|---|---|
| Starting Price | $19/mo | $39/mo |
| Focus | SaaS billing | E-commerce/Events |
| Stripe Integration | Native OAuth | Available |
| Polar/Creem/Dodo | Native | Not available |
| Revenue Attribution | Built-in | Built-in |
| Event Tracking | Strong | Strong |
| Transactional Email | Included | Limited |
Key Differences
Heritage and Focus
Sequenzy was built from day one for SaaS. The billing integrations, revenue attribution, and segmentation options all reflect SaaS workflows. Concepts like MRR, LTV, trial conversion, and churn are native.
Drip started as an e-commerce email platform and expanded to serve broader use cases. The event tracking and automation are solid, but some features still feel e-commerce oriented. You might find cart abandonment templates more prominent than trial conversion workflows.
Billing Integrations
Sequenzy has native OAuth integrations with Stripe, Polar, Creem, and Dodo. Your billing data syncs automatically without webhook configuration. Segment by MRR, plan type, payment status, and more.
Drip has Stripe integration but requires more manual setup. No support for newer payment providers like Polar or Creem. Revenue tracking works but is not as deeply integrated with billing data.
Pricing
Sequenzy starts at $19/mo, Drip at $39/mo. Both are reasonably priced compared to enterprise alternatives like Customer.io, but Sequenzy offers better value for SaaS-specific needs.
Pros and Cons
Sequenzy
Pros
- + Built specifically for SaaS
- + Native billing integrations
- + More affordable
- + Unified transactional + marketing
- + Clean, modern interface
Cons
- - Newer platform
- - Smaller integration ecosystem
- - Email only (no SMS)
Drip
Pros
- + Mature platform
- + Strong event tracking
- + Large integration ecosystem
- + Visual workflow builder
Cons
- - E-commerce heritage shows
- - No Polar/Creem/Dodo support
- - More expensive
- - Not SaaS-focused
Who Should Choose What
Choose Sequenzy if:
- You are building a SaaS product
- You use Stripe, Polar, Creem, or Dodo
- Native billing integration matters
- You want SaaS-focused features and workflows
- Budget is a consideration
Choose Drip if:
- You have e-commerce alongside SaaS
- You need a larger integration ecosystem
- You prefer a more established platform
- E-commerce features would be useful
The Bottom Line
For SaaS founders, Sequenzy is the better choice. It was built for your use case with native billing integrations and SaaS-focused features. The pricing is better too.
Drip is a solid platform that can work for SaaS, but its e-commerce heritage means you will be adapting a tool rather than using one built for you. If you have both SaaS and e-commerce, Drip might make sense.