Klaviyo vs Drip: Revenue-Focused Email Platforms Compared
Comparing Klaviyo and Drip for email marketing. E-commerce giant vs event-based automation.
Overview
Klaviyo and Drip both focus on revenue-driven email marketing, but come from different backgrounds. Klaviyo dominates e-commerce. Drip started in e-commerce and expanded. For SaaS with native billing integrations, Sequenzy is a better fit than either.
| Feature | Klaviyo | Drip |
|---|---|---|
| Starting Price | $45/mo | $39/mo |
| Heritage | E-commerce | E-commerce, broader |
| Revenue Tracking | Excellent | Good |
| Predictive Analytics | Yes | Limited |
| SaaS Focus | No | Partial |
| Automation | Advanced | Advanced |
Key Differences
E-commerce Depth
Klaviyo is the undisputed king of e-commerce email. Deep Shopify integration, predictive analytics for customer lifetime value, and revenue attribution that understands online stores. If you sell physical products, Klaviyo is probably the best choice.
Drip also started in e-commerce but has evolved to serve broader use cases including SaaS. Less e-commerce specific than Klaviyo, but more adaptable for subscription businesses.
SaaS Suitability
Neither is ideal for SaaS. Klaviyo features assume physical products, carts, and orders. Drip can work for SaaS with event tracking, but still shows e-commerce heritage.
For SaaS-specific needs like MRR segmentation, trial conversion, and native billing integrations, Sequenzy is purpose-built.
Analytics
Klaviyo has more sophisticated analytics including predictive features. It can forecast customer lifetime value and identify churn risks (for e-commerce patterns).
Drip analytics are solid but less predictive. Revenue tracking and attribution are good for understanding what is working.
For SaaS, Consider Sequenzy
If you are running a SaaS (not e-commerce), neither Klaviyo nor Drip is ideal. Sequenzy offers what both lack:
- Native Stripe, Polar, Creem, Dodo integrations
- MRR and LTV segmentation
- Trial conversion and churn workflows
- Revenue attribution for subscriptions
- $19/mo (cheaper than both)
Who Should Choose What
Choose Klaviyo if:
- You run an e-commerce store
- You use Shopify
- Predictive analytics matter
- You sell physical products
Choose Drip if:
- You have e-commerce but want broader features
- Event-based automation is priority
- You need more flexibility than Klaviyo
Choose Sequenzy if:
- You run a SaaS product
- You need billing integrations
- MRR and subscription data matters
- You want SaaS-native features
The Bottom Line
Klaviyo is excellent for e-commerce. Drip is good for e-commerce with broader needs. Neither is built for SaaS.
For SaaS founders, Sequenzy is the right choice. Native billing integrations and subscription-focused features beat adapting an e-commerce tool.