Encharge vs ActiveCampaign: SaaS Behavior vs CRM Integration
Comparing Encharge and ActiveCampaign for SaaS email. Behavioral automation vs CRM-focused marketing.
Overview
Encharge and ActiveCampaign both offer marketing automation, but with different focuses. Encharge is built for SaaS behavioral marketing. ActiveCampaign combines email with CRM for sales-assisted businesses. For native billing integrations, Sequenzy offers a compelling alternative.
| Feature | Encharge | ActiveCampaign |
|---|---|---|
| Starting Price | $79/mo | $29/mo |
| Focus | SaaS behavior | Email + CRM |
| Built-in CRM | No | Yes |
| SaaS-specific | Yes | No |
| Behavior Tracking | Excellent | Good |
| Automation | Advanced | Advanced |
Key Differences
SaaS Focus vs CRM Integration
Encharge was built specifically for SaaS. Product behavior tracking, user segmentation based on engagement, and workflows designed for trial conversion and onboarding. The platform assumes you are running a software product.
ActiveCampaign combines email with CRM. Good for sales-assisted SaaS where you need deal pipelines, contact management, and sales automation. Less focused on product behavior, more on sales workflows.
Pricing
ActiveCampaign starts at $29/mo for 1,000 contacts. Encharge starts at $79/mo. ActiveCampaign is more affordable, but you are paying for CRM features you might not need.
Neither has native billing integrations like Sequenzy. If revenue attribution and billing data matter, Sequenzy at $19/mo is worth considering.
Learning Curve
Encharge is more focused, so there is less to learn. SaaS-specific features are front and center.
ActiveCampaign has more features across email, CRM, and automation. The interface can feel overwhelming if you only need email.
Consider Sequenzy
If billing integrations matter, Sequenzy offers what neither Encharge nor ActiveCampaign have:
- Native Stripe, Polar, Creem, Dodo integrations
- Revenue attribution without setup
- Segment by MRR, LTV, plan type
- $19/mo (vs $29-79)
Who Should Choose What
Choose Encharge if:
- You want SaaS-specific behavioral marketing
- Product behavior tracking is your priority
- You do not need a CRM
Choose ActiveCampaign if:
- You have a sales team
- CRM integration matters
- You want deal pipelines and sales automation
Choose Sequenzy if:
- Billing integrations are essential
- Revenue attribution matters
- You want the best value
The Bottom Line
Encharge is better for product-led SaaS focused on behavior. ActiveCampaign is better for sales-assisted SaaS needing CRM.
For most SaaS founders, Sequenzy offers better value with native billing integrations and revenue attribution at a lower price point.